About us
Where Quality, Design &
Expertise
Come Together
Excel Wallpaper and Flooring Dubai is built on the strong legacy of Excel Home Decor India a family-driven business with over 26 years of expertise in the wallpaper industry. The trust and credibility established over the years enabled expansion across the Gulf, leading to the launch of Excel Dubai in 2010.
Today, the company operates with a clear vision and a strong foundation of trust, integrity, and professionalism. Its expanding footprint across the region reflects a consistent dedication to delivering high-quality solutions and building long-term client relationships.
16+
Years of excellence
5000+
Dealers around UAE, GCC, MENA region
150+
Catalogue archives
50+
Current catalogue
15+
Strong team of experts
Milestones That Define Our Journey
2010
The company was founded and established in Dubai, laying a strong foundation for future growth and regional expansion.
2015
Marked a significant milestone with the company’s expansion into Bahrain, strengthening its presence in the GCC market.
2020
Diversified its portfolio with the introduction of a new flooring product line, enhancing its offerings to meet evolving market demands.
2026
Continues to be a leading distributor of wallpapers and a trusted name among dealers, recognized for reliability and consistent growth in the market.
To deliver high-performance surface materials
for commercial and large-scale interior projects, ensuring quality, durability, and reliability. We provide premium wallpaper and flooring solutions with efficient delivery and seamless execution. Aligned with industry standards across the UAE and GCC, our focus is on supporting modern, high-quality interior spaces.
Take a Look At Our Latest Blogs
and Articles
- 01 Vinyl Wallpaper → →
- 02 Non-Woven Wallpaper → →
- 03 Natural Wallpapers → →
- 04 SPC Flooring → →
- 05 LVT Flooring → →
Tailored Solutions
- Latest Technologies
- Residential Design
- 5 Years Warranty
- Residential Design
- High-Quality Designs